Three lifelong friends, united by their passion for hiking in Tasmania's rugged wilderness, envisioned capturing the island's essence in a bottle and creating something that no one else has been able to do: plant-based products with 99.99% effectiveness.

They aimed to create premium homecare products, emphasising natural effectiveness with uplifting aromas derived from quality Tasmanian ingredients. The challenge was to bring this vision to life as a premium brand so consumers are willing to pay a price premium for a high-quality product.

After conducting thorough market research to understand consumer preferences, market dynamics and the competitive set and category, we put our unique Brand Story method to work.

The Island Lab Brand Story revealed a unique narrative and brand positioning of "Where Knowledge Meets Nature," highlighting the fusion of aromatherapy expertise and the purity of Tasmanian essential oils. This narrative formed the foundation for Island Lab's premium brand identity development, influencing packaging design, marketing strategy, launch, and campaign.

By developing the brand into a compelling story of knowledge meeting nature, we enabled Island Lab to stand out in the market, creating conversations through branding and advertising that engage consumers and move them from interested onlookers to buyers. This approach unlocked the brand's potential, establishing a strong market presence and resonating with ‘conscious consumers’ who are willing to pay a higher price for the reassurance of science but with the potency and pleasure of nature in their homes and on their bodies.

Market Research. Brand Strategy. Brand Story. Master Brand Design. Packaging Design. Logo. Custom illustrations. Photography and Styling. eCommerce Website. Collateral. Social Media Launch Campaign. Print Production and Management.