Founded in 1845 in Hobart, Tasmania, The Hutchins School has grown significantly. There was no place to unite the whole school community under one roof. This need brought about a vision to create a place for all to come together.

As part of a sophisticated fundraising strategy and campaign spanning several years and phases, a range of compelling narratives in the form of videos were created as key campaign assets to inspire the vision of a new building and drive donations for the fundraising campaign.

To help set the aspirational vision for this project and energise the campaign, a foundational story was crafted to ‘Build Their Imagination’ and showcase the building will be for the entire community.

‘Make Your Mark’ set up the next fundraising phase and round. As a place for all to come together; with a call to action on how any donation, big or small, will make a positive mark for all.

The final phase, ‘Building What Matters’ leveraged the 175 years that The Hutchins School has been building what matters in the form of character, learning, well-being, sustainability and community into building a place that matters for the school community to come together.

Campaign videos. Copywriting. Creative Direction. Video Production and Management.