It all began with a farmer and chef on a world adventure, dreaming in the Harrods food hall how they could grace those shelves with mussels from their marine farm.

They also had eateries and a vision to create value-added products from their world-class seafood for national retail ranging to build their business and brand value.

A range of four uniquely marinated pickled muscles had been successfully developed, but the brand and package design fell short of communicating the quality of the premium product.

Story & Brand was tasked to develop a timeless master brand design that captured the story of the marine farm and could be applied to current packaging and future new products, from marketing to menus, vehicles and more.

Our unique Brand Story method uncovered a palette of brand-building riches - the love between the owners (a farmer and chef), the purity of the Southern Ocean waters in which their seafood is grown, their love for delighting people, their passion for best-practice marine farming, and their world-class seafood itself.

The love and care that goes into every aspect of the Fisher’s produce was brought to life through an illustrative approach to tell their brand story of “Love From The Ocean” in everything they do - from marine farm work to award-winning seafood products. The stand-out brand design and packaging speak to an authentic gourmet experience and appeal that consumers love and buy.

Ranging is growing in retailer channels, increasing both brand and business value. The number of awards for their premium products is growing, too.

Brand Story. Refreshed Master Brand Design. Packaging Design. Logo, Custom illustration. Food Photography and Styling. Collateral. Print Production and Management.