In a saturated category like whisky, how do you create a boutique brand that stands out while capturing the spirit of what makes this whisky unique and a brand fitting for the founders?

With a World Whisky award already under their belt before launching from a stellar new make whisky, the bar was set to create a brand that lived up to this exceptional whisky.

The Brand Story exploration shone a light on a palette of unique ingredients that came together to produce this standout spirit, forming a rich starting point around which to build a distinctive brand.

Nestled in the highlands of kunyani (Mt Wellington), Eden Whisky Distillery is situated 400 meters above sea level. The changing weather pressures at altitude created a unique barrel maturation process. Combined with snow melt water, stunning natural surroundings and terroir, and a special distillation process, all make for a unique whisky.

How do you capture such a wealth of riches in a brand? We started by writing a poem to bring it all together. To bring the poem to life and create the brand building blocks needed for labels, website and more, we turned to the talented illustrator Sam Lyne. You can see the poem illustrated below.

The bespoke result speaks for itself—an authentic, category-standout whisky brand.

Brand Story. Master Brand Design. Packaging Design. Logo, Custom illustration. eCommerce Website. Collateral. Print Production and Management.