Derby, Tasmania is rich in mining history. People worked hard and their legacy lives on today in some of the world’s most beautiful and exciting mountain bike trials - the Blue Derby.

The challenge, how to inextricably link the place with the product, the challenges of mountain biking with the magic of this unique gin.

Both miners and bikers are up for hard graft, a bit of mud and ideally something to show for it at the end of the day, sharing tales and success while kicking back before facing the next day’s challenges.

This resulted in a gritty brand story and following design brief, where we wanted to be able to tell the story of Derby and the Blue Trails … which we did via the colour palette chosen, the “working” hip flask shape, classic typeface and mud splat used as a seal.

Brand Story. Brand Design. Packaging Design. Logo, Copywriting. Collateral. Print Production and Management.