Following the success of the first Avenge campaign, it was time to change up the conversation. Research showed sheep lice cost the wool industry $213 million yearly in lost revenue. That flocking ridiculous amount presented an opportunity for Avenge users to save money by reducing wool loss. both the category leader and the most expensive treatment in market.

Who better to change the conversation and get people talking than the iconic Sam Kekovich.

We put Sam to work across the TV, radio, and print, in a national sales promotion-style campaign.

And work it did. Increasing sales, brand awareness and engagement. Supported by website sign-up, the campaign also grew the customer list substantially.

Market Research. Media Strategy. Media Buying. Advertising Campaign and Production: TV Commercial. Radio. Print. Sales Collateral. Print Production and Management.