Take the category #2 brand Avenge to #1 in sales nationally within 12 months.

Increase sales 30% from $7M - $9.1M.

Avenge is more expensive than the competition.

A cut through campaign that’s memorable (and viral) was needed.

Firstly, we took a different approach with media buying, concentrating on areas with a more significant sheep population rather than the usual city and township people population focus. The business case pointed to higher use and sale of the product with more sheep. That sounds obvious, but we were the first to see it that way.

We flipped the typical category conversation from efficacy and ‘features’ to farmer benefits, bringing to life the idea and benefit of needing things to work for you around the farm, like Avenge.

For an Australia-wide integrated campaign, we chose a mix of TV, radio, print, in-store POS, and sales team material to spread the word and achieve the reach and frequency needed to meet the sales objective.

When the campaign hit the airwaves, word spread, and success followed.

Avenge went from #2 brand to #1 in sales nationally within 9 months

Achieved a 30% sales increase from $7M - $9.1M

It wasn’t only sales that were working. You know the campaign is connecting when you have people lined up at trade shows wanting your advertising posters.

Market Research. Media Strategy. Media Buying. Integrated Advertising Campaign and Production: TV Commercial. Radio. Print. Sales Collateral. Print Production and Management.